Colgate Total Active Prevention Whitening Toothpaste.
Clinically Tested
24 Hour Antibacterial Protection*
3X More Effective at Fighting a Root Cause**
Whitening paste with a higher concentration of scrubbing particles, specially formulated for 6x better stain removal†.
Helps strengthen, reharden and protect enamel to prevent erosion.
A multibenefit toothpaste


Helps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance.

Size: 115g

Flavour: Mint

Directions for use:
Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use.

*2x daily (every 12 hours) brushing with 4 weeks continued use.
**Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.
^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums.
^^vs. a non-antibacterial fluoride toothpaste.
†after 6 weeks of use vs. regular fluoride toothpaste.
New reformulation available from February 2025

We've switched to a recyclable tube & carton! Follow local council guidelines for recycling. HDPE 2 plastics or recycle with TerraCycle.

Size

115g

Box Contents

1 Toothpaste

Directions

Directions

Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4weeks continuous use.

Usage Advice

For children under 6 years, Colgate recommends specially formulated Colgate children's toothpaste.

Ingredients